Bank of America has proposed to end overdraft fees on debit cards beginning this summer. For existing customers this change will occur in August and for new customers it begins in late June.

This move comes as a response to growing outrage against banks for charging fees on overdrafts, the recession’s impact on customers, and a new federal law prohibiting overdraft fees on A.T.M. transactions and debit purchases without customer consent.

Bank of America seeks to re-establish trust between its customers after having lost so much ground over the fast few years due to the role banks played in the financial crisis.

Other banks will be likely to follow suit. Previously overdraft fees have provided banks with multi-billion dollar revenue. Although only 14% of customers provide more than 90% of this revenue,  many customers incur a fee on small purchases like a cup of coffee and are outraged when it shows up as $40 on their statement.

Although these fees will soon become a thing of the past, banks will experiment in how to generate revenue with other fees. Although customers will be denied if they do not have the cash in their checking account, for $10 they can link their debit spending to savings accounts or credit cards to make their purchase.